Not that I really care who is winning or losing, I find it interesting to see a product from a company I dislike (toshiba) flop. When deciding to buy a new HD player, take the following into consideration. This is how a handful of major studios stand as of today.

Blu-ray
Sony – Blu-ray
Warner – Blu-ray
New Line – Blu-ray
Buena Vista – Blu-ray
20th Century Fox – Blu-ray
Lionsgate – Blu-ray
MGM – Blu-ray
Miramax – Blu-ray

Both/Impartial
Paramount – Contract with HD-DVD expires shortly, rumored to be going blu-ray
Universal – both/not going exclusively HD-DVD

HD-DVD
Weinstien Co – HD-DVD
Focus Features – HD-DVD

If I was in the market for an HD player my choice would be obvious. And it would play games. :) Nice one Sony.